Attajoy

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Aurea Clubs

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Maxi Health

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Ostrich Beauty

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Rest Assured

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Shira24

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Tigerlok

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Tigerlok

Stronger than Ever

Project

Visual Identity rebrand

CLIENT

Tigerlok

Services

Branding & Identity | Graphics & Design | Brand Promotion

YEAR

Two thousand sixteen

The Approach

Built on a sturdy reputation and customer base, Tigerlok's brand identity was ready to be scaled-up for the next stage in business growth. Focusing on a modern redesign while staying true to Tigerlok's rock-solid image, we picked out the best of the brand elements to create a stronger, more recognizable, and timeless brand impression.

Logo Design

Strong products, stronger branding.

When we met Tigerlok, we met a brand built on strong products and customer value. But compared to their success, we knew the Tigerlok brand identity wasn't keeping up with the pace of their growth--and would continue to fall behind.
Rather than touch-up an outdated design, we partnered with Tigerlok to relaunch the brand into the modern market.

eliability. Elegance. Boldness. Strength. With the grace of a feline and the power of a tiger, Tigerlok would stand proud as leader of the pack with an impressive brand identity behind them.

OLD LOGO

Inspiration - Tiger & Lock

With a name as good as Tigerlok, we knew that the key would be a visually stunning combination of their product and animal namesake.

The old Tigerlok logo had two focus points: the animal and the keyhole. We took two distinct identity points and merged it into one creative visual. The logo we designed boasts a tiger head cut of out a lock's cylinder mechanism and a lockhole shape in the image center.

The typography mimics the sharp angles of the old logo, with crisp edges to communicate strength without compromising readability.

We flattened the gold gradient to a middle color value, for a visual appeal that translates easily across platforms.

Brand Colors

Golden Tiger

#469a46
PANTONE 7739c
C75 m17 y100 k3
r71 g152 b69

dark lock

#469a46
PANTONE 7739c
C75 m17 y100 k3
r71 g152 b69

Typography

Brand Design

With a new brand identity behind us, we redeveloped Tigerlok's brand materials: packaging, stationary, brochures, and website.

Brochures

Stationery

Packaging

Website