Attajoy

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Aurea Clubs

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Maxi Health

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Ostrich Beauty

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Rest Assured

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Shira24

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Tigerlok

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Rest Assured

The Sleep Solution You Trust

Project

Visual Identity rebrand

CLIENT

Rest Assured

Services

Branding & Identity | Graphics & Design | Brand Promotion

YEAR

Two thousand sixteen

Logo Design

The Approach

The comfort, ease, and security of a good night's sleep, what could be better? To develop Rest Assured's brand identity, we combined peaceful visuals and a professional identity to promise customers the right fit, the right choice, and the right step for better, healthier sleep.

Concept

The brand's logo and name work together to focus on the reliability of Rest Assured and the confidence of the right solution for snoring and sleep issues.
Just as Rest Assured's name communicates both a refreshing night's sleep and confidence, the logo combines a relaxed image with an iconic image.
With the letter "R" cleverly designed in the shape of crossed legs, we conveyed the relaxed pose of the happy customer while keeping the logo closely aligned with the brand name itself for a memorable, marketable impression.

Brand Colors

Blue Rest

#469a46
PANTONE 7739c
C75 m17 y100 k3
r71 g152 b69

Green Assurement

#469a46
PANTONE 7739c
C75 m17 y100 k3
r71 g152 b69

Packaging Concept

Sleep Well, Sleep Easy

With the relaxed lines and soothing colors of the brand identity, we developed packaging for retail and online sales that would strengthen the brand's promise of peaceful sleep. Using the logo design as the background, the packaging promotes a serene, trustworthy solution in a package design sure to catch a customer's eye in the crowded store aisle.

Package Design