Attajoy

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Aurea Clubs

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Aurea Clubsz

Year

Two thousand sixteen

Maxi Health

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Ostrich Beauty

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Rest Assured

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Shira24

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Tigerlok

Services

Branding & Identity | Graphics & Design | Brand Promotion

Client

Maxi Health ResearcH

Year

Two thousand sixteen

Aurea Clubs

Better Wellness Management

Project

Visual Identity rebrand

CLIENT

Aurea Clubs

Services

Branding & Identity | Graphics & Design | Brand Promotion

YEAR

Two thousand sixteen

The Golden One

Besides the leisure and spa elements, we have focused on management and strategy part of the brand. It is created to be a go-to brand “that focuses on helping hospitality, residential and wellness brands create exceptional innerfacility experiences for residents/clients, we share their journey from planning through design, launch and management”.

The Aurea Clubs logo has been created to be fixed into the customers minds - to the ones that go to seek help and exceptional service. This logo represents a synonym of your business. It has warm, welcoming and leisure feelings, but is yet professional and corporate.

The Aurea

Our client said: “Aurea means golden, and is affliated with the Golden Ratio, a proportion concept used in design and architecture.” Therefore we took the Fibonacci spiral as main inpiration to develop the logo. Its uniqueness and place in the nature and universe got us very inspired and we wanted to create something that will inspire others.

We asked ourselves, what is Aurea Clubs? It’s nature, strategy and overall wellbeing of business and health.

The Circle of Wellness

Working with the themes of nature and the Golden Ratio, we developed a range of wellness-inspired shapes to develop a logo full of meaning and designed to stand out.

The Nature’s Flow:

And the universe within.

Relaxation:

Diving into serenity.

Connection:

Embracing the senses.

The Journey:

Guiding through the process.

Strategy & Management:

Carefully building business visions.

Launch:

Launching into the future.

Logo Design

A for Aurea

To create an inimitable logo, we integrated the themes of nature, strategy, proportion, and leisure into one unforgettable, timeless, and sophisticated logo.

Oh, and we forgot to mention. We added the letter A.

LOGO WITH TAGLINE
ALTERNATIVE VERTICAL OPTION
ALTERNATIVE VERTICAL OPTION WITH TAGLINE

Brand Colors

RELAXING GOLD

#c7a663
PANTONE 7562 c
C23 m32 y71 k0
r199 g166 b99

PURE WHITE

#FFFFFF
C0 m0 y0 k0
r255 g255 b255

Brand Direction