WixGear - Gallop

Project

Brand Identity Redesign

client

WixGear

Year

2018

Our Approach

We envisioned WixGear as a brand that speaks to the constantly moving, on-the-go technology world, embodied-in-everyday-life consumers, whether it is related to car accessories, chargers, sports or office people. It is a brand that keeps us striving for improvement of our evolving cyber-active lives.

Today, we are in a constant state of going, and we expect our tech to go with our flow, so that we can plug it, stick it, tilt it or slick it anytime, anywhere and anyway we want.

A unique problem

From Wizgear to Wixgear

The company faced legal issues with the name, so they needed to change it. They renamed WizGear to WixGear, and, along with that, they wanted a fresh start and new brand identity.

Inspiration

LIFE IN MOTION

Our concept of the brand identity leans on the idea of what WixGear is all about - life in constant motion - because it's not enough that tech is designed to go with us.

The on-the-go lifestyle is changing the way we operate, so WixGear is here to embrace that change and become our constant companion.

Craftsmanship

For the brand to embody artistic craftsmanship and customized features, we drew inspiration from all over and boiled it down to the essence of custom artistic furniture.

Craftsmanship

To live it, you must embrace it. The good thing is, we already did. We are just not aware of it yet. WixGear comes into play, to tell the story of awareness.

Craftsmanship

To live it, you must embrace it. The good thing is, we already did. We are just not aware of it yet. WixGear comes into play, to tell the story of awareness.

Craftsmanship

To live it, you must embrace it. The good thing is, we already did. We are just not aware of it yet. WixGear comes into play, to tell the story of awareness.

Logo Design

To create the logo, we fused the inspirational aspects of the brand and made a unique, memorable and modern identity that wraps around our story.

A friendlier, inviting and non-intrusive icon of a gear cog. It’s an essential part of the icon but acts as a secondary graphic.

Unique and memorable graphic of an arrow, pointing upward, to represent motion, progression and dynamic brand.

Representation of a human, with its hands up, embracing the already established lifestyle.

Made in a futuristic “gear” style, but with softer edges, to indicate the friendly and inviting nature.

The initial letter of “WixGear” that connects with the old brand, so that we can ensure the familiarity.

It's shape reflects the progress, innovation and technologic lives we live today.

Colors

primary colors
secondary colors / Category differentiation

Typography

Iconography

Key Visuals

focus elements

FOUR POINTS OF MOTION

Alongside the logo, we have made graphical elements that emphasize the branding's main focus points. They serve to enforce the visual identity, to complete the entire image, and to add to the uniqueness of the brand identity.

These are a unique set of symbols that describe each point, with simplicity in mind, but with dynamic style which feels like it’s constantly moving. It's the fine line between abstract and descriptive that makes them bold and memorable.

Key Visuals

Pattern design

The Harbingers

To create the patterns, we used the “Four Points of Motion” as they are the harbingers of the new WixGear identity. They are constantly moving, creating a dance of the nexus throughout the identity.

Key Visuals

The arrow element

Striving Foward

This identity would be nothing without the arrow graphic, taken from the logo. It’s not just any arrow - it’s a motion-driven arrow, leaving a mark on anything it passes by.

The arrow is made in the same style as the “Four Points of Motion,” with lines striking through it, to complete the relationship between them and to have a cohesive brand image.

Main Key Visual

the trace of wixgear

When we combined our focus elements (Four Points of Motion, Pattern and Arrow), we got the main focus element: The Trace of WixGear.

The idea of the trace was perfect to symbolize the motion: when the arrow passes by, it leaves an imaginary trace that contains the “Plug it. Stick it. Tilt it. Slick it.” symbols (the essential focus element) to represent what WixGear is all about.

The move is on!

Product Categories

The arrow element

Every category has its own identity. Each category acts as an extension of an already established brand design, derived from all the elements we mentioned before.

Categories are related to their respective symbols: the “Four Points of Motion” symbols. Each category has its own unique color, icon, pattern and name.

Layout Treatment

Tilt it up a notch

To further enhance the dynamic look of the brand, we tilted identity elements - like typography and graphic shapes - to a subtle 15 degrees. This was the final cherry on top that significantly added to brand recognition.

This is where we said “our job is done.”

Package Design

Promo Materials

Landing Page

Print Ads

Stationery Design

Office

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